How to turn data into stories

Jul 8, 2022

About the event 

On June 21, the Partnership in Statistics for Development in the 21st Century (PARIS21), the National Statistics Institute of Paraguay (INE), and the Inter-American Development Bank (IDB) held the regional statistical event “Modernizing statistical capacity in NSOs”, gathering communications professionals from Latin America and the Caribbean and experts in the regional statistical system to share best practices in communicating data and having a positive impact on citizens’ quality of life. 

During this event, the Centro de Pensamiento Estratégico Internacional (Cepei) and PARIS21 organized the session “How to turn data into stories”, a dialogue between Florencia Rodríguez Altube, Data Journalist for La Nación Data; Julieta Brambrila, Communications Director at the Mexican National Institute of Statistics and Geography (INEGI); and Carina Santos, General Technical Planning Coordinator at the National Institute of Statistics and Censuses of Ecuador (INE). They exchanged knowledge on strengthening data communication for decision-making, building impactful visualizations, and understanding the latest trends to attract new audiences. 

The great variety of data has created the need to apply new analysis tools that guarantee results aligned to reality. National Statistical Offices and journalists are essential in communicating data to support decision-making processes”, stated Philipp Shönrock, Executive Director of Cepei.

Florencia Rodríguez Altube shared four steps for building successful data stories: 1) data collection, 2) processing, cleaning, and analysis, 3) visualization, and 4) interview and source check. 


Florencia Rodríguez Altube

La Nación Data

Julieta Brambrila

Director of Communications, Public Information Service and Institutional Relations
National Institute of Statistics and Geography

Carina Santos

General Technical Planning Coordinator
National Institute of Statistics and Censuses

Caroline Bernreiter

Communications Assistant


Philipp Schönrock

Director ejecutivo

A new Community of Practice on Data-Driven Communications in Latin America and the Caribbean

Cepei and PARIS21 identified that NSOs communications experts don’t have their own space for peer exchange, so they created the CoP to strengthen communication capacities and bring data closer to decision-makers.  

Currently, ten NSOs in the region are members of the Community: Argentina, Colombia, Costa Rica, Ecuador, Mexico, Panama, Paraguay, Peru, Dominican Republic, and Uruguay. Other countries are expected to join the initiative, to strengthen the regional network and exchange common challenges regarding timely and effective data communication. 

For more information on the Community, visit 








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