COVID-19 has led data into a new technological era

Nov 3, 2020

COVID-19 has led data into a new technological era

Cepei joined the celebration for the Sustainability and Social Responsibility Week, led by the Fundación Empresarial para la Acción Social (Fundemas) of El Salvador, and shared its vision on data. In the digital age data represents the needs, inequalities, preferences, daily activities and aspirations of users.


Context and Objective

The Sustainability and Social Responsibility Week, gathered different speakers from El Salvador and internationally recognized leaders known for their knowledge on innovation, technology, sustainability and economics, and their contribution to sustainable societies. 

Philipp Schonrock, Director of Cepei, joined the event with his conference: ´Big data: Overcoming social and business needs´.


According to Schönrock, data has played an important role in people’s daily lives: The Internet and social networks have changed the way we see the world. For this year, the projection is that each person will produce 1.7 MB of data per second and that the Internet will reach 4,560 million users or more, which corresponds to 59% of the planet’s population.

Data produced daily by citizens becomes more relevant in the context of a pandemic, since it can be used as a complementary input to official statistics to cover issues that have not yet been considered or measured. This, highlighted the Director of Cepei, is positive for the 2030 Agenda, which promotes the use of data to measure country level progress in the implementation of the Sustainable Development Goals (SDG). 

Highlights of the intervention


There are three main data sources: Statistical data, such as censuses and thematic surveys; Administrative records, which are obtained, among others, through the amount of products and goods sold each day, and big data, which can be generated, among others, by the number of positive or negative comments left by customers on social networks.


Data is relevant for everyone since it allows us to identify consumption trends, manage natural disasters and make better decisions to improve public transport.


Indicators play a very important role in the implementation of the 2030 Agenda, they are the means to measure progress towards the Sustainable Development Goals. 


In the context of the pandemic, real-time data showed to be essential, in order to identify solutions and strategies to respond to the needs of the most affected populations, territories and sectors.

“The SDG indicators have shown the great challenges that all countries are facing regarding the production of timely and quality data.”

Philipp Schonrock, Cepei


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