Huda Buhumaid joined Dubai Holding in 2006, responsible for the conglomerate’s branding, marketing, corporate communications, public relations and CSR. Over the last few years, Buhumaid has successfully launched several strategic projects both at the Corporate Office and portfolio companies which won many awards. Prior to joining Dubai Holding Corporate Office, Buhumaid was Managing Director – Marketing & Communications, Dubai Group. She oversaw the marketing and communications strategies for Dubai Group subsidiaries in various international markets. Buhumaid successfully developed and launched new brand identities for companies such as Borse Dubai, Emirates Investment Authority, as well as re-branding Dubai International Financial Exchange into NASDAQ Dubai.